Competition Research 2/8

Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

The brand that I am working on elaborating is in the Apparel department, in specific the eyeglasses wear field. 

What is the main product and name of the competition’s brand?

The main product of my competition brand also specializes in eyeglass wear, and the brand is called Ray Ban.

What is the motivation of the competition’s  brand (does it respond to a need or desire)?

The motivation of the competition's brand is to create glasses that contain the lightness in weight and the high quality, which allows wearing the glasses all day long without feeling uncomfortable.

What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”?

Three perceptions of the competition's brand is stylish, high-quality and creative.

What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”?

The three values of the competition's brand is also to luxury-like frames, offer high end frames with "durability", and have good customer service.

What is the look/aesthetic of the competition’s brand (identify a specific style using the links below >   20th and 21st Century Design or Art through History and Culture)?

The aesthetic of the competition's brand is Late Modern Style with using simplistic type and the logo being the only manuscript/cursive design overall.

If you were the client talking to an agency, what main message would you want them to understand about the competition’s brand (similar to “love people, love beer”)?

The main message I would want the agency to understand is "To protect the eyes and enhance the faces of men and women worldwide by manufacturing and selling quality, stylish sun and prescription eyewear."

What are the demographics of the competition’s target audience (Google search “demographics of nike products”)?

The demographics of Ray Ban's audience is 55.68% male and 44.32% female. The largest age group of visitors are 25 - 34 year olds.

Where and how would the competition’s target audience experience your brand (tv commercial, print ad, etc.)?

They establish public ads, social media commercials, and even on magazines as it's considered on the high-end of the eyeglass wear industry.