Type Pairing V2 - 05/23
Letter Proportion: looks at the overall form of the letter. Is it tall and condensed or short and squat? Does it have a tall x-height? Is it roundish in form or squarish? What is its silhouette? --> The letter form of this type is all in uppercase, block-like and thin. The line stroke for all the letters is consistent and thin. It contrasts the actual title which is much more thick and round compared to the Bebas Neue. This creates a sense of contrast and brings attention towards both the title and the subtitle, and it's not very different from each other since both fonts are sans serif. Line Quality: looks at the specific edge of the line. Is it distressed for example? Do stroke terminals come to a sharp point or are they rounded off? Etc. The font chosen for line quality is Avenir LT std, and the line quality of it is thin, it's rounded off and its minimalistic. It’s clean, neat and round letter forms similar to the title which connects the both of them and it’s able to...