Type 3 by Briana Cuamani

Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? The brand that I am working on elaborating is in the Apparel department, in specific the eyeglasses wear field.  What is the main product and name of the competition’s brand? The main product of my competition brand also specializes in eyeglass wear, and the brand is called Ray Ban. What is the motivation of the competition’s  brand (does it respond to a need or desire)? The motivation of the competition's brand is to create glasses that contain the lightness in weight and the high quality, which allows wearing the glasses all day long without feeling uncomfortable. What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”? Three perceptions of the competition's brand is stylish, high-quality and creative. What are three values of the competition’s brand (use expressions like “good...

NoFog To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)? The industry that my brand belongs to apparel, in the eyeglass wear department.  What is the main product or service of your brand? The main concept behind the product is to produce quality eyeglass wear that can be bought at an affordable price point, offering a variety of designs and being able to make the lenses fog-free.    What would be the motivation of your brand (does it respond to a need or desire)?'  The motivation of my brand is based on my first-hand personal experience on being a eyeglasses user and how much of a hassle it is to have fog accumulate on the lenses, similarly to the way when water is on the lenses and is a disturbance to commuting through the rain. Eyeglasses over time can be expensive as depending on the user's daily lifestyle, they can come costly if they're constantly being broken or lost, which is...