Branded Brochure Research 05/30

 Branded Brochure

1. What is the main message?

The main message of my brand and in developing my brand identity is provide affordable eyewear, both with prescription and non-prescripted, for individuals with unique styles. I want to lay out mainly visuals to be able to portray all various styles that are available while also demonstrating what our price points are.

 

2/ What are the secondary messages?

The secondary message would be able to be an economically sustainable company with having customers donate for eyewear to become available to people in all countries and create a fundraiser for students in minorities/poverty/ low income. I want my brand to be able to work alongside fundraisers and donations for humanitarian causes. On a personal level, I would like my brand to showcase and become a motivation for the younger generation. 

3. Specific text?

I will definitely be talking about the services that are offered such as free glasses adjustments, free lens cleaning, have a firm  promotional advertisement such as “Buy a Pair, Give a Pair” to further the whole fundraiser cause. I would also talk of all the benefits in becoming an IntroSpecs member and all the details. I would also talk about the context of the brand to develop that credibility and a sense of community. 

4. What is the tone (silly, serious, scientific, hipster, millennial, ironic) ?

The tone of my brochure would be very much welcoming + humble. I would like for the brand to be minimalistic yet fun so it doesn’t set a certain feel such as it being a luxury brand . I would keep it as it being scientific with the fact of the anti-fog glass lens, yet keep it straightforward to the part of the brand being affordable and open to all. 

5. What pictures would you like to include?

The pictures I would like to use are neat and clean images of people wearing them as well as model images of just glasses frames. 

6. What colors? 

The colors would be based upon the logo which is blue/black/white , but I want to use different shades of each color as well as purple or green create a colorful theme . The color picking process is tedious therefore I will be testing a lot with colors. I want to avoid having a sort of medical/health insurance feel since I feel it’s very boring and that is definitely what I don’t want my brand to be portrayed as. 

7. What fonts (start with logo font and find a pair) ?

The fonts I will be using are Franklin Gothic and a sans serif font as well. I want to keep that contrast between serif and sans serif. There’s a variety of sans serif options that I am considering such as